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May 15, 2024
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How Email Warm-up Works

Email warm-up works by gradually increasing your email sending volume to establish your reputation as a legitimate sender. This process involves several stages, starting with sending emails to a small audience and gradually increasing the volume over time. The following are the typical stages involved in email warm-up:

1. Send emails to a small audience

In the first stage, you send emails to a small audience, typically around 50 to 100 contacts. This stage helps you test your emails and ensure that they are reaching the right audience.

2. Gradually increase email sending volume

In the second stage, you gradually increase your email sending volume. This can be done by doubling the volume every few days or every week, depending on your email marketing goals.

3. Monitor email performance

During the email warm-up process, it is important to monitor email performance. This will help you identify any issues and make necessary adjustments. You can monitor email performance by tracking open rates, click-through rates, and bounce rates.

4. Establish a sender reputation

As you increase your email sending volume, you will start establishing your reputation as a legitimate sender. This will help improve your email deliverability and ensure that your emails reach their intended audience.

Factors to Consider Before Starting Email Warm-up

Before starting an email warm-up process, there are several factors to consider. These include:

1. Email list quality

The quality of your email list is crucial to the success of your email marketing campaign. Make sure that your email list is clean and up-to-date, and that you have permission from each contact to send them promotional emails.

2. Email content

The content of your emails is also important. Make sure that your emails are relevant, engaging, and provide value to your audience. Avoid using spammy or promotional language, as this may trigger spam filters.

3. Email frequency

The frequency of your emails is another important factor to consider. Avoid sending too many emails too frequently, as this may annoy your audience and result in them marking your emails as spam.

4. Email service provider

Finally, it is important to choose the right email service provider. Look for a provider that offers email warm-up services, as this will help simplify the process and ensure a successful email warm-up.


Email warm-up is an essential step in building a successful email marketing campaign. By gradually increasing your email sending volume, you can establish your reputation as a legitimate sender and improve your email deliverability. Follow the tips outlined in this article to ensure a successful email warm-up process, and consider using a dedicated email service provider like MailToaster to simplify the process.

You can be interested in – https://mailtoaster.ai/what-is-email-encryption/.

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