Content marketing is a technique or approach to cultivating, engaging, and growing your audience base by producing and sharing relevant and meaningful content like blog posts, podcasts, videos, and other media. It is one of the most efficient yet cost-effective and sustainable techniques to provide answers to your audience, foster trust and authority in your target market, and generate quality leads. Ultimately, it boosts the visibility of your business and connects you with people actively looking for it, driving up your sales.
Now, it is vital to have an effective content marketing strategy that is not only curated for your target audience but is also consistent. Because in today’s digital age, consumers expect consistent and high-quality content from their favorite businesses. As such, top companies invest heavily in generating content marketing policies for business growth and success.
However, it can be difficult to succeed with only a documented content marketing strategy if you do not have the right tools to augment it. Armed with the right tools, you can extract more mileage out of your existing content marketing strategy.
What tools can you use to boost your content marketing program?
Here, let us explore the best content marketing tools for your business.
1. Similarweb
One of the most sought-after free traffic checkers, Similarweb is a fantastic platform for monitoring and analyzing the online performance of rival businesses and unearthing new growth opportunities in a specific market sector. This tool is ideal for monitoring the volume of traffic on your competitors’ websites or even finding their target keywords that boost their SEO rankings. Apart from this, Similarweb also offers you insights related to the top pages of your competition as well as the top websites that generate maximum traffic for them.
It is designed to have a user-friendly, intuitive interface that even beginners find straightforward to understand and navigate. You can use this tool as a digital compass that offers a 360-degree view of your competitive landscape, infusing valuable insights related to web analytics, consumer behavior, market dynamics, and various other metrics. The audience insights that this tool offers are highly effective and useful in forming strategic content marketing plans that bear the desired results.
2. Kred
Kred is a highly rated content marketing tool, hailed as an influencer tool, and is popular for helping brands establish and boost their online credibility and trust among the target audience. This tool helps you assess your brand influence in the target market by evaluating your activities on social media platforms and helps you formulate effective influencer marketing strategies. It is also useful, especially if you are searching for ways to grow online and improve your rapport with both your target audience and peers. You can also measure the outreach performance of your business on this platform based on the share, likes, and engagement levels of the content you post.
You will love this platform because, unlike other influencer apps, this one helps you establish your own “influencer” position that boosts your online presence on social media channels. It is available in a free subscription plan, along with paid ones, to cater to diverse business requirements.
3. Buzzsumo
The immense popularity of Buzzsumo rises from the fact that it is an all-rounder content research and marketing tool that helps you assess the kind of content that performs best for your business. It has been primarily designed to monitor and analyze content engagement levels across diverse social media channels. It helps brands gain insights into their audience’s interests and preferences by tracking the number of likes, shares, and comments on a specific post.
When you can easily identify trending topics that captivate your target audience, you can create more relevant content that attracts and engages them. Buzzsumo is loaded with many interesting features; it helps you gather insights into prime influencers in your specific industry so that you can connect with them and grow your brand.
This content marketing tool is also available in free and paid versions at varying price points to cater to different requirements.
4. PRNEWS.IO
PRNEWS.IO offers an innovative approach to PR and content distribution that seamlessly blends the power of a vast media network with an intuitive, user-friendly platform. As someone who frequently works with digital media and content placement, I found PRNEWS.IO to be a highly efficient and cost-effective solution for businesses and PR professionals alike.
One of the standout features of PRNEWS.IO is its massive catalog of over 100,000 media outlets spread across 96 countries. This global reach is incredibly valuable for brands looking to amplify their content in diverse markets, whether local or international. The platform covers a broad range of industries, making it versatile enough to cater to different business needs.
Final words
These are only a few of the best content marketing tools available today, but they are among the highest-rated apps. Using the best tools for your business can significantly save your time and finances by enriching the content you generate for the audience. These tools are highly convenient in reaching your buyer personas, streamlining your entire content marketing strategy, and analyzing and monitoring its performance via KPIs.
